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US seafood industry creates marketing coalition

fish in the seafood section in the Han Ah Reum...Image via WikipediaBy Associated Press
Sunday, January 23, 2011 -


PORTLAND, Maine — The meat industry has its "Beef, It’s What’s for Dinner" promotion. Pork producers market their product as "the other white meat." Now, the U.S. seafood industry is preparing to cast its own marketing net in a bid to reel in more consumers.

More than 50 fishing and seafood organizations from 24 states have signed on to the National Seafood Marketing Coalition...............

............ But it’s not just imports that domestic seafood producers are up against, said Bruce Schactler, a Kodiak, Alaska, fisherman who’s serving as the coalition’s volunteer director. The industry also competes against other proteins, such as meat, chicken and pork, as well as other foods, he said.


Fishermen and seafood processors are no different than farmers who are trying to market their products, he said.
"They’re Americans producing food, and so are we," he said..........  http://www.bostonherald.com/business/media/view.bg?articleid=1311470

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