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Alaska Seafood Marketing Institute Swaps Slogan in Japan #ASMI #AlaskaSeafood

Jan 04, 2011

Jay Barrett/KMXT
The Alaska Seafood Marketing Institute has recently changed its marketing plan and slogan for the Japanese market. That's because the old one, still in use elsewhere, didn't translate well. ASMI communications director Tyson Fick in Juneau said that problem has been known for some time.... Audio >>