UK: New (MSC sponsored?) TV ad leaves Jamie Oliver out in the cold - #MSC #CookitFrozen #ASMI #Sustainability #Media #Energy

Grimsby Telegraph
Monday, January 23, 2012

JAMIE Oliver finds himself on television and at the mercy of the Arctic elements tonight – thanks to his Grimsby-manufactured frozen fish range.

The television ad, which debuts during Celebrity Big Brother on Channel Five, sees Jamie and his kitchen transported to the ice caps of Alaska, where some of the fish in his Young's-partnered frozen range are caught. While attempting to make... http://www.thisisgrimsby.co.uk/New-TV-ad-leaves-Jamie-cold/story-15010592-detail/story.html

Related...

Jamie Oliver's TED Prize wish: Teach every child about food

Feb 2010  http://www.ted.com/talks/jamie_oliver.html

Related > http://cookitfrozen.com