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New city logo and branding coming to Petersburg

May 17, 2012 | Vol. 39, No. 20

What's in a name?

The Petersburg Economic Development Council (PEDC) hopes the name Petersburg will translate into increased tourism and economic growth thanks to new city branding.

The PEDC, members of the Chamber of Commerce, and several city employees, gathered last week to see the latest artwork and slogans for a new city branding effort that is designed to entice visitors, businesses and new residents.

The desire to create a Petersburg logo and slogan began about a decade ago, said PEDC coordinator Liz Cabrera.

According to Cabrera....